Mix 08 Keynote With Scott Guthrie – Part 2


Currently 1.5+ millions download installations of Silverlight 1.0 per day

Silverlight 2 Beta 1 available for download

Silverlight 2 stuff

1 Improving video experience

Adaptive streaming (to computer capabilities and bandwidth) – using appropriate bitrate – at initial video start and continuously (without buffering).

Plugable adaptive streaming algorithm.


HD Video is expensive – streaming and progressive download.

Windows Media Services 2008 released with Windows Server 2008.

Bit-rate throttling (with IIS 7.0/W2K8 for progressive download) – initial burst and then controlled stay-ahead (by x seconds) of playback throttling

Web Playlist.

3 Monetisation

VS 2008 project for silverlight advertising template – roll-down banner to playing video with tracking.

Demo of video.show for hosting video.

AdManager for tracking stats including interactions.

Demo of ad+video with skip control on web play list.

Overlay ads using Expression Media Encoder Two using XAML – add markers for ads (‘burned in’ or dynamic).

SDK for integration with Doubleclick Instream advertising.  Demo on NBA site with handling of user events like pause, mute, etc.