Microsoft’s Azure xRM Play is Important

Read this through and you’ll see how Microsoft could be enabling a LOB platform in the cloud for ISVs.  Beware however, that this could also be a research asset for Microsoft to bolster it’s own CRM and other offerings and potentially take out, devalue or acquire (for a lucky few) a few LOB app ISVs like it is or is not (depending on your point of view) with application hosting partners.