No new fast food tricks?

I went to McTroggles on the weekend for the first time in over a year.

I wasn’t sure what they’d have but I was quite surprised to see that the menu really hasn’t changed in quite some time. Sticking syrup in a bun seems to be the last big ‘innovation’.

Come to think of it, I haven’t really seen anything new in fast food TV commercials either.

Has innovation in the fast food industry come to a stand still?