Retail zombies

When was the last time you went for a browsing in a large furniture outlet? Did you make it passed the greeter? Did you end up with a new living room set? If like me, you dodge the greeter you’re probably familiar with that feeling of the sales people slowly homing in on you… it’s unnerving – like a game of PacMan especially in those larger stores which are like mazes. At they don’t feed on captured prey in packs.

What really grinds my gears (as Peter Griffin would say) is that in most of these situations you’ve barely taken a step inside the building when the crouching tiger pounches and you’re not ready, but when you have real questions there’s no-one to be seen (they have moved to other prey) or they can’t answer the important questions like “OK so what is the call out time on that warranty service you wont shut up about?”.

I was going to called this “retail vultures” (getting people signed up on credit or extended warranties aka “profitable insurance”) but “zombies” better reflects the pace of the encroaching movement.

I happened to walk through a used car lot this week and was greeted with “Hello, are you aware of our sales this week?”. Now of course this is a no-win baited question – the trick is to give them a completely different line that will throw them off long enough so you can run away, or to ask a question that you know will not get an answer but at least requires consultation.

Of course the point is that these tactics and scripted conversations work on the majority of people and result in real sales, but I think I may invest in a t-shirt that says “Yes I’m already being helped”🙂 I know these are nice people doing what they do well. In other cases they are following marketing orders and I hate to see it extending to undeserving retail checkout people turned into robots with lines like “Do you have a predisposition-spending-more-because-we-said-you-are-loyal card… No? Would you like one?”. Worse than that is the “Will you be using your more-money-for-share-holders loyalty/points/credit card today?” – a presumptuous and potentially insulting question.

How long can you cruise around your local whatever store without being incercepted?