On the 1^st of the month at the start of each quarter, through its MVP program (@MVPAward), Microsoft has been awarding (and/or re-awarding) external individuals with the MVP designation (for a period of 1 year) for their contributions (over approximately the prior 12 months) in a single area of expertise. Some people have maintained their designation (possibly changing technical expertise along the way) for well over 10 years continuously. That program is evolving in a very positive way to embrace the broader contributions of some MVPs.

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