Silveright
Currently 1.5+ millions download installations of Silverlight 1.0 per day
Silverlight 2 Beta 1 available for download
Silverlight 2 stuff
1 Improving video experience
Adaptive streaming (to computer capabilities and bandwidth) – using appropriate bitrate – at initial video start and continuously (without buffering).
Plugable adaptive streaming algorithm.
2 TCO
HD Video is expensive – streaming and progressive download.
Windows Media Services 2008 released with Windows Server 2008.
Bit-rate throttling (with IIS 7.0/W2K8 for progressive download) – initial burst and then controlled stay-ahead (by x seconds) of playback throttling
Web Playlist.
3 Monetisation
VS 2008 project for silverlight advertising template – roll-down banner to playing video with tracking.
Demo of video.show for hosting video.
AdManager for tracking stats including interactions.
Demo of ad+video with skip control on web play list.
Overlay ads using Expression Media Encoder Two using XAML – add markers for ads (‘burned in’ or dynamic).
SDK for integration with Doubleclick Instream advertising. Demo on NBA site with handling of user events like pause, mute, etc.
